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Etihad unveils new look for cabin crew

Etihad unveils new look for cabin crew

Etihad’s new look.

Etihad Airways has launched a new look for its cabin crew, along with Etihad Wellness, an expanded health and hygiene programme. 

Specially trained Wellness Ambassadors, an industry first, will be used to help introduce the programme to passengers alongside an online guide. The ambassadors can be contacted 24-hours a day by email and will eventually be installed on board all aircraft.

The online guide will outline exactly what health and hygiene initiatives have been applied at each stage of the journey. This includes the airline’s catering facilities and food testing lab, cabin deep-cleaning, check-in, health screening, boarding, crew interaction, arrival and ground transportation. 

If customers need more specific information, they can contact the multi-lingual Wellness Ambassadors team at any time by email. Etihad says it will eventually extend this service to include a web-chat option.


Over the coming weeks, Etihad will introduce the Wellness Ambassadors at its Abu Dhabi International Airport in partnership with Abu Dhabi Airports (ADA).

Once travel restrictions to and from the United Arab Emirates are lifted and the airline resumes an expanded network of international flights, Etihad will introduce ambassadors on board.

“The wide-ranging measures we are taking are a strong reflection of those already in place across the emirate of Abu Dhabi,” said Tony Douglas, group chief executive officer, Etihad Aviation Group. “When restrictions are fully lifted… passengers can rest assured their trip will be to one of the cleanest and most well-maintained destinations in the world.”

Etihad and ADA have also partnered with the Department of Culture and Tourism. 

In April, Etihad extended its suspension of passenger flights until June 16. In May it increased the number and frequency of its special flights worldwide. Douglas warned at the end of April, along with Emirates president Tim Clark, that passenger demand wouldn’t return to pre-crisis levels until 2023. 


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