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Banyan Tree targets families with Homm hotels

One of the world’s leading hospitality groups has launched a collection of family-friendly hotels.

Homm Saranam Bali is scheduled to open next year.

Banyan Tree Group has announced news of three new properties and two more in the pipeline that are part of the group’s brand new ‘Homm’ brand.

Homm Sukhumvit34 Bangkok and Homm Huzhou Xisai Shan have recently opened their doors in Thailand and China, along with début property, Homm Bliss Southbeach Patong in Phuket. They will be joined next year by properties in Bali and Luang Prabang, Laos.


Homm is the latest brand to be added to the Banyan Tree family, and is tailored towards Asia-based family groups with well-designed, wallet-friendly accommodation.

“With the growing demand for diversified and personalised travel experiences, Homm is characterised by its friendly, thoughtful service,” said Banyan Tree Group’s senior vice president, Philip Lim.

According to the group, the Homm brand focuses on familiarity and a ‘home-from-home’ style of service. Standardised signature facilities will be rolled out at properties - in other words, if you’re booking a Homm hotel, you know what you’re going to get.

Feel the serenity at the lake-based Homm Huzhou, China.

It’s also worth noting that rooms are bigger than those of parent brand, Banyan Tree; perfect for larger, family groups.

Homm hotels are geared towards families; Homm Huzhou features expansive kids’ facilities to keep youngsters entertained and the soon-to-launch Homm Saranam Bali will offer activities for the whole family to take part in.

Innovative and practical facilities include Grab & Go dining, meaning guests can take a hotel packed lunch with them on days when they head out into the neighbourhood exploring, and handy ‘H2O stations’ are installed throughout the hotels. Staff members known as ‘Hommates’ come armed with a heap of local knowledge and are on-hand to help guests navigate their stay.


Homm’s eco-credentials include all properties complying with Earth Check and the group is also governed by a Stay For Good programme. Under the programme, each hotel advocates for a different endangered species. For example, at Homm Sukumvit34 Bangkok, the mascot is the Asian Elephant, while at Homm Huzhou Xisai Shan it’s the crane.

Banyan Tree Group has spilled a few beans on the two Homm properties slated to open next year. Homm Saranam Bali is in the highlands of Bedugul in the rural centre of the island. Its 70 rooms and suites have sweeping views over the surrounding countryside and ten further villas offer outdoor tubs or private pools. Facilities at the hotel include a spa, gallery, yoga studio and two dining spaces.

Homm Luang Prabang meanwhile is located in a heritage building that once belonged to the Laotian prime minister.

Homm Sukhumvit34 Bangkok opened in the autumn.

The 148-room Homm Sukhumvit34 Bangkok opened in October and is located on the city’s Sukhumvit Road. In-room amenities include rain showers and separate bath tubs, smart TVs and a range of kitchen appliances. Other facilities include an outdoor pool and kids' play area.

Homm Huzhou Xisai Shan also opened in October with standard rooms, suites, family rooms and villas. The property is located at the centre of the Yangtze River Delta region with lakeside wellbeing facilities.

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