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Cathay opens bricks-and-mortar store

Shop online in a bricks-and-mortar store.

Cathay Pacific has opened its first physical retail outlet. The shop is located at Cityplaza shopping mall in Tai Koo Shing on Hong Kong Island.

The bricks-and-mortar store opened on December 4 and complements the airline’s online shop.

Cathay describes the innovative retail space as an “online to offline to online shopping experience”. Which sounds slightly confusing but in reality means shoppers use the online site to make their purchases in the physical store. Shoppers can browse in-store by scanning product QR codes using the product scanner on the shopping page of the Cathay app to find out more about the products. They can then add them to their online shopping cart, pay using Asia Miles or cash, and then either have the goods delivered to their home, or pick them up in-store.

Customers who buy in-store can earn up to one mile for every HK$4 spent, with an additional one mile for every HK$2 spent when using a Standard Chartered Cathay Mastercard.

Cityplaza is a Swire Properties-owned office and shopping development on the east of Hong Kong Island, while Swire Pacific is Cathay Pacific’s principal shareholder.

“The opening of our first retail space is a hugely exciting moment for Cahtay and a major milestone in our 76-year history,” said Cathay customer lifestyle director Paul Smitton. “We’re always looking for ways to build more meaningful opportunities to engage with our customers beyond our online platform… this fantastically designed retail space will allow us to (do this) in a new and innovative way.”

To celebrate the opening, Cathay is giving away up to six million miles. Customers who buy products in the shop during what remains of 2022 will have the chance to receive up to 3,000 bonus miles. And the top three spenders from now until January 3, 2023, will receive 10,000 bonus miles.

The Cathay shop is located at Shop 233, 2/F, Cityplaza, Tai Koo Shing, Hong Kong.

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