Look out for Ding Ding and win HK$1,000 of gift vouchers.
Have you seen this tram, is the question being asked by local stationery and gift business The Lion Rock Press.
Ding Ding the Dragon has escaped The Lion Rock Press showroom in Sheung Wan and is on the loose in the city.
For four weeks from November 24, the specially decorated tram can be spotted on the tracks of Hong Kong Island. If you spot it, snap a photograph and share it to social media to be in with the chance of winning HK$1,000 worth of store credits at The Lion Rock Press.
The colourful tram is the brainchild of The Lion Rock Press founder Claire Yates following a visit to Master Hui Ka-hung’s paper workshop in Chai Wan. For three decades, Hui Ka-hung has dedicated himself to the art of ‘zhizha’ (paper craft), creating the city’s famous lion heads.
“The fusion of two family businesses is a fitting way to honour and celebrate the creativity of Hong Kong people,” she said, adding it was an “emotional moment” watching the tram evolve.
Yates, who grew up in Hong Kong, says some of her most memorable childhood moments were riding the city’s iconic trams, sitting on her mother’s knee and watching the hustle and bustle of Hong Kong life fly by the window.
“The sensation of the movement underneath me, the feel of the smooth polished wooden seats, the sound of the tram travelling along the track and the iconic ‘ding’ (of the bell) still moves me today… To have been able to incorporate part of the traditional lion head into the design is a particular honour as I have so much respect for the craft. I can’t wait for people to start spotting Ding Ding the Dragon and sharing their pictures.”
Yates founded The Lion Rock Press as an ‘East meets West’ vision, fusing Hong Kong-style graphics and art with Western taste and humour. "Each product is designed to be used or played with, to be treasured or shared,” she said.
Products, including games, puzzles, toys, cards and other Hong Kong-themed goodies, can be bought online or from the company’s showroom in Sheung Wan.
'Ding Ding' pictures should be tagged on social media with #WhereisDingDing and @thelionrockpress to be entered into the prize draw.
The Lion Rock Press, 1005, 10/F Arion Commercial Building, 2-12 Queen’s Road West, Sheung Wan, Hong Kong.