7-Eleven marks 45 years in Hong Kong

• Anniversary events include a redesign of the first, Happy Valley store to its original 'Red House' design

• The now world-famous convenience store brand opened in Hong Kong in 1981

• The brand has also released a clothing collection with socks, tee-shirts and towels

  
  

7-Eleven marks 45 years in Hong Kong - the first store opened in 1981 in Happy Valley

Hong Kong’s 7-Eleven is celebrating 45 years in the city with a retro store opening and a clothing launch.

The world-renowned brand opened its first 24-hour convenience store in Hong Kong on April 3, 1981, on an unassuming street corner in Happy Valley. The super-handy chain caught on and today there are more than 1,000 branches and boasting the largest retail network in Hong Kong. 

To celebrate its 45th anniversary, 7-Eleven will this year be themed ‘It’s Hong Kong, It’s Us’, continuing its decades-long commitment to connecting Hong Kongers with convenience. A wave of celebratory events include the redesign of Hong Kong’s first, Happy Valley-located store. The retro new look will replicate the brand’s initial ‘Red House’ store design, with a classic red roof, dark brown brick walls and promotional slogans and menus designed in the same style as the original store. Inside, the layout replicates the original design with a food stall counter and Slurpee machine, beige walls and a classic orange, green and red colour scheme. 

7-Eleven has also launched a clothing collection, with designs that blend the brand’s signature orange, green and red colours. Items include socks, sports towels, cotton handkerchiefs and crew neck t-shirts.