In-flight magazines are a thing of the past for Qatar Airways (photo courtesy Unsplash).
Qatar Airways is ditching print media and instead offering its passengers access to PressReader, one of the world’s largest magazine platforms. And Asia Family Traveller is just one of the more than 6,000 curated publications hosted by the digital media platform.
Passengers will be able to access PressReader's menu of newspapers and magazines via the airline’s award winning Oryx One In-flight Entertainment App. The carrier said the PressReader service is a further enhancement to Qatar Airways’ on-board contactless Covid safety measures. Titles can be accessed by downloading the Oryx One app to the passenger’s personal electronic device, inputting their Booking Reference Number into the ‘Newsstand’ and selecting the publication they wish to save.
The platform will be available up to three days before and seven days after scheduled flights. And downloaded content will remain in the user’s digital library for as long as they have the app installed.
According to the carrier this launch will reduce paper waste - both on the ground and in-flight - by more than 1,000 tonnes a year.
“Our partnership with PressReader not only offers a Covid-safe, contactless entertainment option to further enhance our passengers’ on-board experience, it also supports our commitment to environmental sustainability,” said Qatar Airways group chief executive, Akbar Al Baker.
“We’re honoured to be chosen by Qatar Airways to bring quality journalism and a superior reading experience to its customers in a 100% contactless way, pre-, during and post-flight,” said PressReader’s chief executive officer Alex Kroogman.
PressReader offers digital magazine and newspaper titles from more than 120 countries and in more than 60 languages. To find out more, see online.
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