Jumeirah Dubai ready for ‘new era’ of travel

Plenty of space on the beach at Jumeirah Al Naseem.

Dubai’s Jumeirah Al Naseem resort has become the first hotel in the world to receive Bureau Veritas’ Safeguard label.

Bureau Veritas is a global company that specialises in testing, inspection and certification. It has now developed a checklist with health, safety and hygiene specialists to help properties meet local and international regulations to resume operations.

Remote and on-the-spot audits are carried out to ensure measures have been implemented effectively before certification is awarded.

Jumeirah Group has introduced a series of protective measures for guests and staff at property around the world, including the use of masks, daily temperature checks, hygiene training, social distancing across the hotel including at beaches, pools and gyms, lift etiquette and sanitisation fogging.

Masks, sanitisation gels and wipes are now provided in guest rooms and pillows and duvets undergo a thermal hygiene process. Pillow and mattress protectors are changed after each checkout. Rooms are left empty for three days after each stay where possible or undergoes a complete sanitisation fogging process.

Hotel restaurants are fully sanitised before each service and buffets have been changed to an a la carte format. Table distancing has also been introduced.

“We have a long-standing relationship with Bureau Veritas, working with them since 2018,” said Jose Silva, chief executive officer of Jumeirah Group. “The current situation requires us to go even further to validate protective measures in place and achieving the Bureau Veritas Safeguard Label is an important step… Jumeirah Al Naseem is the first hotel in the world to receive the Safeguard Label and we will be working closely with Bureau Veritas to certify our wider portfolio.”

Jumeirah Hotels and Resorts is an Emirati international luxury hotel chain and operates 24 properties in eight countries. Jumeirah Al Naseem is located along a mile of beachfront in Dubai within the Madinat Jumeirah complex. It boasts five pools and access to a spa, fitness centre, tennis courts and water park.  

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