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Lunar New Year White Rabbit hops into Pacific Place

Artist's impression of the Lunar New Year decorations at the Garden Court, Pacific Place.

We know, we know, Christmas has barely begun, but already we’re plunging into Lunar New Year.

Pacific Place is getting ahead of the game and has now released details of its Lunar New Year decorations.

This year China celebrates the year of the rabbit and of course symbolic associations with China’s iconic White Rabbit Creamy Candy sweets are perhaps inevitable. White Rabbit candy is a brand of milk sweet that has been produced in China since the 1940s. Today the sweets are China’s top brand of candy; such is their popularity over the years, they have even been gifted by China to an American president.

Pacific Place will be collaborating with the candy brand throughout Lunar New Year with an exclusive pop-up store which opens in early January.

Try a new sweet flavour at the White Rabbit Creamy Candy pop-up.

The pop-up will be launching a new mango flavour of the much-loved White Rabbit sweet for the first time in Hong Kong, along with limited White Rabbit-themed merchandise. Visitors to the pop-up will also be able to sample flavours including red bean and coffee.

And this year’s festive decorations at Pacific Place sees fluffy rabbits jumping through a contemporary Chinese landscape surrounded by peach blossoms and greenery.

Celebrations for what is the year of the Water Rabbit will continue throughout January and February in Hong Kong and China. The sign of the rabbit is a symbol of longevity, peace and prosperity in Chinese culture. People born in the year of the rabbit (2023, 2011, 1999, 1987, 1975, 1963, 1951, etc.) are said to be witty, quick-minded and ingenious.

The White Rabbit Creamy Candy pop-up store and Lunar New Year festive installation will be open from January 10 to February 5, 2023, Pacific Place shopping mall, Admiralty, Hong Kong. Lunar New Year falls on Sunday January 22 with public holidays in Hong Kong on January 23, 24 and 25, 2023.

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